Making your own blog, writing useful articles on it, warming up your readers, and getting them to rush to you with money sounds like a cool idea. But in most cases, it’s only cool on paper.
My colleagues and I create copywriting, provide content marketing for companies, and, among other things, maintain blogs for companies.
Interestingly, in this article, I’m going to dissuade you from starting a blog.
In this article, I call a blog a section of a website or a separate website made specifically for publishing articles. I won’t discuss Telegram channels, or VC profiles in this article. Only articles on the company website.
Reason 1: A blog is a lifelong job with no guarantee of results.
Attracting traffic from search engines is the main benefit that blogs provide to the person who owns them.
Telegram, Instagram, promotional pages, and even articles in the media don’t know how to consistently attract shareware users, and, what’s more, they don’t know how to increase search engine confidence on the other pages of the site.
But the problem is that this effect is not achieved immediately.
You start a blog, write articles, and do SEO for it, but search engines ignore them for the first six months.
If your domain doesn’t have a strong reputation, it will take even longer. It’s not uncommon for an increase in search traffic to begin just a year after you start publishing articles regularly.
For example, take a look at the search traffic statistics for one of our articles. We published it in September 2021, and until July 2022, we received less than 100 views per month. It took almost a year before the increase in traffic started.
But you may not get SEO traffic to your blog. Or wait, but not in the quantity you expect.
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